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Cold Calling Mistakes – 8 Tips To Avoid

1) Know Your Call’s Goal

Before you even pick up the phone, you need to have a clear idea of your intention and goal for the call. Do you have a direction that you want your prospect to head in after speaking to you? If you do not have a vision for your call, you are unlikely to achieve the end result that you want.

2) Don’t Give It All Away Too Fast

This task is simple. You have to be a little insight in this step. You do not want to just spew all of your information out on a potential prospect. You need to gauge their level of interest and then go from there. Someone might tell you that they want you to send them information, when in reality, they are just trying to get rid of you.

3) Poor Telephone Manners

We all know what good etiquette is, but sometimes we don’t even realize when we’re not following it. Avoid smacking your gum, eating, multi-tasking, or having distractions in the background while you’re making calls. Not only will it be distracting to the prospect, but also to you.

4) Not Listening To Your Prospect

If you are struggling to get a read on your prospect, just listen to them. It is easy to monopolize a conversation without even knowing that you are doing it. To get the best insight into your prospect, listen to them. If you don’t, you are unlikely to be successful.

5) Don’t Make Your Fears Theirs

Just because your client is busy at the moment does not mean that they do not ever want to talk to you. Do not read negativity into somewhere that it is not. Just because you are afraid that they don’t want to talk to you, doesn’t mean that they don’t.

6) Not Asking Enough Questions

There are certain things that you want to find out about a person to know whether or not you would even want to do business with them. So ask some questions. People love to discuss themselves, their families, and other areas of interest to them. People will respond more favorably to you if you show an interest in them.

7) Not Being Prepared

You would never dream of speaking to a room full of people without having prepared ahead of time. The phone is no different. You really need to take some time and go over what you have to say. Ask a friend or family member to do some role playing with you. There’s nothing worse than fumbling over your words when you are talking to a prospect.
Request What You Want

You want to push your client to action. Ask them to do their due diligence and research what you’re telling them. By asking them to do something for you, you will be creating an opportunity for a callback to make sure that they have followed through with their end of the deal.