A Guide to Explosive Business Building Techniques
Written by Mark Hall on March 20th, 2008I am going to share with you a principle that exist in all humanity. Not only will I reveal this principle, but I will demonstrate how it can be used to dramatically grow your business this year. Well, lets get going.
I want you to understand that human kind has many differences and many similarities. One commonality we all have is that we look to others to determine right and wrong. Everything from what to do with an empty candy wrapper, how to behave in church, when to cheer for our team, the actions of those around us help us determine appropriate behavior.
Think about the time you were on the highway driving the speed limit and you were approached by a group of fast driving cars. They all risk getting ticketed for speeding. What happens to your speed? If you are not careful you find yourself driving faster keeping up with this group of cars. The behavior of others influences your behavior.
You need more proof. One of the most common advertising tactics is to inform consumers that a product is “the fastest growing” or “the top selling” product. This causes the consumer to feel as if the product must be good since so many other people think so.
Another popular tactic that capitalizes on this principle is the use of testimonials. If you are deciding whether to purchase a certain item or not who’s opinion do you trust more? The sales person who stands to gain a commission from the sale or a customer who used the product and submitted an unsolicited testimonial. The customer testimonial holds more weight because we consider that person a peer. It’s no wonder customer testimonials are like gold to a business.
We now understand that we have a natural tendency to look to others to validate our decisions. How can we utilize this principle to grow our businesses? The proper implementation of this principle could explode your business. Here are 5 ways you can incorporate this principle into your current marketing mix.
Have a satisfied customer? Ask for a testimonial.
If your product has very few refund request, let your customers know. For example, “Only 2% of people request a refund after they purchase the product.”
Always measure your results. Let your prospective clients know, “48% of people who took a look at this presentation became active distributors.”
Reference any Celebrity product users.
Track customer satisfaction. “97% of customers rate this product favorably.”
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