Affiliate marketing – The Best Approach for Direct Network Marketing

Why are so many network marketers not taking advantage of the internet to expand their business and grow multiple streams of income? The answer to that question probably can be found in the way so many people got into direct network marketing in the first place. It was a very traditional approach based on an offline marketing approach that work for a long time.

But today things are very different than they were a few years ago. Direct network marketing has become much more difficult. It’s hard to find good qualified leads. There are so many network marketing opportunities the competition is stiff. Because of all the new opportunities popping up every day people don’t stick long with one business.

While it may seem like you keep falling farther and farther behind, there is a way to dramatically enhance the results you are getting. The solution may seem obvious when you think about it, but very few are actually implementing it. The solution is adopting a business model that combines direct network marketing with affiliate marketing. It will allow you to build a valuable business asset and develop multiple streams of income.

Here’s how it should work. Build a web presence that allows you to build a list of subscribers independent of any direct network marketing opportunity. Provide value to your list by providing education or training in something they are looking for – i.e. starting and building an online home business.

You now have a valuable asset that most in direct network marketing will never have. You have a list that you have developed a relationship with. This list is going to be the basis for developing multiple streams of income. While you will certainly promote your primary business to your list, not everyone will join and you don’t care. They can and will earn you money over the lifetime of your relationship.

You can now recommend to them as an affiliate, products that would help them build whatever their business might be. There are many very good internet marketing products that you can sell as an affiliate and receive a commission. If done properly it will help to build trust and confidence with your list. Now you have multiple streams of income even when they all don’t join your primary business.

I can’t stress enough the importance of building a list outside of your direct network marketing business. Network marketing businesses come and go. You may decide to move to another opportunity. But you will always have your list. With the strong relationship you have built with them they might move right along with you to your new opportunity.

Todd Gleason is a frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of “7 Secrets to building a Productive Downline” here.