Do You Want To Recruit Large Numbers Of Prospects Like The Pro’s
Written by Choice Harris on May 25th, 2008I’m sure you’re familiar with the saying that a person buys a drill, not for the sake of buying a drill, but because he wants to make a hole. If you want to sell drills, you should talk to about how to make a hole – NOT about the drill.
When it comes to network marketing people are not looking to join MLM. People have needs and they’re looking for an opportunity to meet that need. They looking to make more money and have family time, etc…
Successful marketers show how their opportunity can meet their need. But that’s easier said than done because most marketers really don’t know how to sell; then people don’t like being sold to; and they view you as someone just trying to make a buck off them.
But there is a solution to all of that. Think about the lawnmower. You didn’t get into MLM because you wanted to be an MLM’er all your life. You wanted financial freedom and tine freedom, and so forth.
But there is a solution to all of that. Think MLM the same way as the lawnmower. When you came into network marketing, it probably wasn’t because you loved the opportunity.
So here’s another thought: get your prospects to sell themselves on using your opportunity to meet their need. The best way to do that is to give them useful information, instead of selling your opportunity and products.
So here’s a better way: let your prospects convince themselves to use your opportunity to meet their need. If you give them useful information about meeting their need, they will become interested in your opportunity on their own.
Let’s not be just another salesperson. Freely GIVE people help and guidance. This approach builds TRUST and RELATIONSHIP with them. If you show people that you want to help, they will gladly come to you when they are ready to buy.
Marketers at the top of their profession never use a sales pitch. However they always have prospects wanting to join their opportunity and buy product. So let’s not pitch the opportunity, but rather show your expertise and your knowledge.
I hope you understand the significance of this strategy, because it will completely change your life if your implement it. You’ll sell more product and sponsor more reps than you could imagine, with 90% less effort.
You will become the hunted instead of the hunter and one of the biggest advantages in doing so is that you don’t have to waste any more of your money buying low quality leads like everyone else.
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Tags: MLM Training
