Mar 09
27
Four Great Copywriting Tips for Network Marketers
Good news: You can market products and opportunities like hotcakes. You need a keyboard to start whittling away words, sentences or paragraphs. In addition, you need a familiarity with writing itself so that your content creations do not earn nasty labels such as crap and garbage. As a writer of a network marketing copy, your job is to link what your prospects look for with what they get to expect from the product ” based on what you have written.
Audience
Your readers are the consumers of the content that you create. For your writing to appeal to as many readers as possible, assume a universal tone in your writing. When you are marketing cosmetics and health products for instance, you anticipate your readers to be predominantly female. However, you should not specifically tailor your writing to a female audience alone, as this demographic-targeting practice estranges the male audience who can also turn out to be prospective buyers of the cosmetics and health products you are marketing.
The same universal principle of neutral writing applies not only to the gender, but also to the age, the geography and the national origin of your prospective readers. Know as much about your readers as you can, and produce a writing piece that both sustains the interest of the majority and invites the curiosity of the minority.
Tone
The most effective copywriting is that which doesnt sound like youre beating someone over the head with a hammer, especially with network marketing. Network marketing is a tricky business to draw interest in ” you need to be effective in developing a relationship with your reader, drawing them into the text before you spring your network marketing opportunity on them ” the best way to do this is to be casual while providing information.
Engage your readers as if you are sipping a cup of coffee or tea with them. Give them a sneak preview of how they may be able to benefit from the product or network marketing opportunity being introduced to them. Save the details and features later.
Attention
While you want to be as casual as possible to avoid alienating or overselling your leads, you need to grab their attention as fast as possible. Generally speaking, you have 3 seconds to capture the attention of someone with a piece of text online. If you do that, you get another 10 seconds to hold it. This means the first paragraph of any text you write is incredibly vital to the success of your network marketing pitch.
Split Testing and Multiple Attempts
Always write more than one copy of something. If you are posting an article, post two in slightly different tones. If you are creating a website with sales copy for your network marketing products, create two sets and test them against each other. If you use all the steps above carefully, they will work in tandem to create a successful copywriting approach, but if you dont test them against each other, you may still not get the best end product.
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