Trump Network” Is Reviving The Respectability Of An Old Marketing Game Currently In Disrepute.
You certainly can’t blame people for looking for a new way to make a living. Presently unemployment is more than 10% and less new jobs are available than they were in the’30′s.
While many have dropped out of the workforce, others are pursuing their dreams of business ownership. But with limited funds and a tight lending market, traditional businesses may be beyond the means of many who are looking at this option. Even for those who do have the capital, dipping their toes in the foreign waters of self employment can be scary.
So for many the options remain few. Start up costs for a new company can scare even the most financially stable individual with; payroll, inventory, equipment purchases space leases, fees and on and on, a person could be invested in a business that hasn’t generated a dime to the tune of $100′s of thousands of dollars, with only a hope and a prayer of success. In many cases, due to lack of experience, or limited availability of cash, these business’s will fail, in fact only 1 out of 5 small businesses survive the first year.
Purchasing an already existing business may look more reliable, but this, too, can have risks. After all, why is the current owner selling the business? Without extensive investigation, one can sink a large amount of money into such a purchase and wind up with a declining company. Perhaps the owner is selling because he knows the current equipment will soon be obsolete. Perhaps his best salesman is leaving for another company. Perhaps his most lucrative contract expires soon without prospect of renewal. One cannot be certain in this case that he has all the data or that the data he has is the truth.
A different prospect is buying a franchise of an already existing successful company. But the franchise fees alone can be overwhelming. A franchise has the advantage that someone else has already researched the parts of the business that make it successful – the right product, the right marketing, an already proven customer base, etc. But the expense of the fees, plus the start up costs for such a franchise limits the number of people who can use this route to business ownership.
Another alternative for a person who wants to be self employed is “network marketing” or MLM. MLM has a justifiable bad reputation, because although many people have made plenty of money with this system, some have been less than honest. The advantages are that a MLM industry can provide good on the job training, has low overhead costs, low start up costs and lets the owner work out of his home.
Since the name MLM is in disrepute, the new name “Network Marketing” is being used. But MLM is not just maligned without reason. Some less than honest people have been involved, where companies offered items for sale that were as reliable as the old medicine show snake oil, and sometimes the distributors further down the line made promises they couldn’t or didn’t keep. Many people originally attracted to the plan became disenchanted when the results didn’t pan out and the system got a bad name.
In traditional businesses managers are paid extra to make their sales force successful. People who own businesses make profits from their sales force. The concept of MLM is not really non-traditional, and MLM is simply a different way to distribute a product, often with less risk and more efficiency than a traditional business. It is a sort of business that can do very well in this day and age of internet.
Perhaps many people who never considered MLM are now faced with taking a look at this option. High unemployment forces people to look for new ways to make income, but high costs of starting and continuing a traditional business are easily discouraging. MLM looks more inviting.
The Trump name has always had a reputation for quality, perfection and drive, and for being in at the beginning of a trend. It is associated with success and credibility. So understanding the possibility of MLM or network marketing a new company has been created.
The Trump name is best known for elegance in Real Estate and casinos, but will now become the best known name in the rapidly growing network marketing field. With the formal announcement of the “Trump Network”, a new level of credibility for this once shaky industry has been established.
Many top players from other network marketing companies have left them, even though they were making very good money, for the opportunity to be part of what they consider to be the organization of the future. They have seen since the formal announcement has been made that the “Trump Network” is starting to skyrocket and are seeing an intense enthusiasm from those who understand the value of the Trump name and from getting involved early in an organization like this one.
One of the stated goals of the team is to make more millionaires in the first 24 months of the “Trump Network”, then any other network marketing company in history. For those who have been out of work for many month that may be a very lofty position, but making a solid residual income to replace the job they lost is a much more realistic and achievable goal for many. As with situation where a person decides to get into business there is always risk. Getting with the right company and with a brand as strong as the “Trump Network” can help to mitigate that risk.
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