Who Are You Targeting: Search Engines or Humans? – Seo Networker

Written by Amir Shkolnik on November 2nd, 2009

Search Engine Optimization is something which is a concern for every webmaster. A lot of webmasters spend a great deal of time and put a lot of effort into obsessively fine tuning their websites, adding new content optimized for their primary keywords, building back links and other tasks, all in the interest of securing a higher page ranking for their website. With more than 90% of internet users making regular use of search engines to find websites with the content they want, it’s certainly worth putting some time into, but does SEO warrant the kind of investment of time and effort that webmasters put into it? For that matter, should SEO come before creating sites which are appealing to readers?

Professional SEO experts in the realm of network marketing such as Ferny Ceballos and Raymond Fong have invested a great deal of time both teaching and preaching about the importance of SEO. Whenever you produce a website, you will be looking to attract the attention of avid readers. Ferny AND Raymond are lead instructors of SEONetworker Mastermind Group. They know a great deal about how you can boost your success in this venture.

Search engines will read your site for very specific purposes. The same is true of human visitors. So, you will want website content that is appealing to both the search engine robots and the human visitors that may become your potential customers.

Certainly, you do want to get as much traffic to your site as possible – with no traffic, you have nothing to show for your website, regardless of how great it looks or how many useful features you’ve added to the site. Optimizing your site for search engines can help you to bring in more traffic, but designing your website with only the search engines in mind isn’t going to help you build an audience or client base. People will visit once and immediately leave, never to be seen again. If you want your website to succeed, you need to make it a place which people will want to visit repeatedly.

A major error that is made by webmasters is that they will lose site of their actual audience and opt to overuse metatags and keywords. This is a strategy that certainly does not aid your visitors. It can also result in penalties for your site with one penalty being your site is dropped from the search engine rankings.

On their SEO networker training Ferny Ceballos and Raymond Fong detail that a site should be designed with visitors in mind and most definitely not the search engines. Avoid content stuffed with keywords since it is incredibly unappealing. It is also difficult to read and just plain distracting to visitors. Avoid doing this since well written content which relevant to the site’s topic will be optimized in a much more natural fashion. This will increase the odds visitors will want to return to the site. Repeat visitors will also be a plus for the search engine rankings and will deliver better results than keyword stuffing ever could.

Rather than investing a significant amount of time seeking to generate inbound links, it would be a much better plan to add features visitors will enjoy. This will make them repeat visitors that will perpetually frequent your site.

SEO is always of high value and one should never neglect optimizing a site. However, this should never be done at the expense of turning off visitors. Over time, a site designed with the interests of visitors in mind will deliver much better search engine rankings. Page rank could possible rise slower but the end result will be one that is more positive. The organic development of page rank will yield results and loyal readers. And these are the two things you need to seek the most.

Free SEONetworker Training – The SEO Experts Raymond Fong and Ferny Ceballos Will Show You Exactly How You Can Rank For The Top 10 Spots On Google Search Results For ANY MLM Keyword. 60 Min. Recorded Webinar.

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