Master this duplication step and you’ll never chase another lead
Written by Craig Wilson on December 26th, 2008If you’re tired of starting over again and again in some new MLM program, then we have good news for you. We’re willing to bet success has eluded you because you didn’t have a marketing system that anyone regardless of age, skills or background could easily start duplicating.
My business associate and I have a good 20 plus years of doing MLM’s and other home businesses under our belts. We know exactly what it takes to become successful in MLM. What is the answer you ask? It’s called a duplicable marketing system.
Most MLM distributors do what they think is the right thing by making a “warm” list of people to sell to. These are normally people the distributor knows. This is the cause of many failures in MLM but it is what their sponsor or their company tells them to do.
New distributors are taught to approach people on their list and convince them to come to company meetings or listen in on a conference call. This couldn’t be any more wrong! Using this method is a sure fire recipe for failure! Success doesn’t happen this way.
The only word you as a new distributor need to think about is the word “leverage”. When you try to talk to 10, 20 or more people a day by yourself, you are not leveraging your time and resources. When you have a marketing system like ours, you can be far more productive.
Another factor we deal with is that people seem to become emotionally attached to a company like it was a family member. These people seem to get into the battle of products and spend far too much time explaining why theirs is best.
Folks, believing in your product and company is great, but this will not make you any money. Systems work; it’s the people who fail so please remember this when you join an opportunity. A nearly passive marketing system is the absolute best way to go.
We know that people are hungry for money, but we also know that most people are just too lazy to do what really needs to be done. If you can tap into an almost passive way to market your business then you have a winner and people will find and join you.
When you have everyone in your downline going in an opposite direction, this will always cause problems. A good example of this starts right in the very back offices of company websites you get, have you ever noticed this? They are quite the mess if you ask me.
A passive postcard marketing system is the proven method we use. We know the Internet is a great marketing tool, but many of you are reluctant to become an Internet marketer for security reasons. It’s much easier and more secure to mail out a postcard.
Here’s a scenario on how the postcard marketing system can work. First, you mail out the postcards then your prospect responds to the card and asks for more information. Then someone other than yourself does the selling for you while you relax and enjoy your day.
Closing comment- The faster you tap everyone in your team into an easy to implement marketing system, the quicker you’ll be able to see downline duplication start happening. Never underestimate the power of the humble postcard. Sometimes simple is the way to go.
Tags: financial security, how to make money, make money at home, making money online, marketing systems, MLM, passive income, postcard marketing systems, postcards, recession, retiring early